Press Release
The Jaded Life Collective comprises an informal, rotating membership of up to 60 designers who take part in various fashion events from runway showcases to tradeshows, pooling experience and expertise to demonstrate the collective's mission of effecting mutual support to emerging talent. Fashion shows are curated to showcase complementary designers thematically for a given show. This is facilitated in part by partners and sponsors who support the Jaded Life Collective's social enterprise ethos and values. We acknowledge the ongoing support of many individual supporters and organisations, especially those listed below who have contributed to enable the next BFC London Fashion Week event to take place, featuring five JLC designers and Sibu. This tenth iteration of the JLC's participation since its establishment in 2017 (see NEWS: 27/11/17) is sponsored by the BFC. Since its inception, many alumni designers have used the platform as a springboard to launch successful careers from being stocked in prestigious department stores and exclusive boutiques (e.g.Vaseghia) to setting up atelier studios commissioned by Versace having worked with Dua Lipa and Shakira (Nicola Bacchilega) and collaborating with such celebrities as Michelle Obama (Bunmi Koko) and most recently Beyonce on tour (Melissa Simon-Hartman) while twice British Vogue-featured Sibu (see NEWS: 23/9/22) has dressed Grace Jones (see NEWS: 6/7/14) and last year's Grammy-winning opera star Anthony Roth Costanzo (see NEWS: 5/10/22). Moreover, the JLC has pushed the envelope in terms of creative high tech with Holition and the augmented reality specialists Deep Gears' animated 'avatar army' who otherwise has gone on to work with Hugo Boss while Alec Christie has shot fashion films for the Cannes Festival. Additionally, we also promote the artistic contributions of catwalk set designers such as award-winning florist Wagner Kreusch who recently worked for Rick Owens and international painters Daniela Raytchev and Bruce Chidovori, this year realising a botanical theme.
Partners & Sponsors
Nikki Kravshik, Stephanie Harrison & Emma Early @ The British Fshion Council (BFC):
britishfashioncouncil.co.uk & instagram.com/britishfashioncouncil:
organisers of London Fashion Week & founders of The Institute of Positive Fashion: instituteofpositivefashion.com
& administrators of the London Fashion Showcasing Fund, awarding a grant for this event funded by the Greater London Authority. Jaded Life have been BFC members since 2020.
Ruby McMahon @ Base Models: basemodels.co.uk & instagram.com/basemodelsuk: booker, model agency
...with thanks to Stefan, Rob, Isaac, Raz, David (times 2!), Toby, Jonny, Alex, Sebastian, Alvaro, Andrew, Monica, Libra, Milda, Tia, Lyndsay, Imran, Claire, Hannah, Katy Ann, Chiara, Diana, Lela, Bell, Keihanna, Ryann, Victoria & Rania: freelance models
Jenny Paul @ Unite Hair UK: instagram.com/unite_hair_uk?hl=en
Narad Kutowaroo: https://www.instagram.com/naradkutowaroo/?hl=en: lead hair
Claire Perez @ New York Makeup Academy: instagram.com/newyorkmakeupacademy
Tracey Halliday: lead make-up artist
Giulio Capodimonti @ Deep Gears: deepgears.com & instagram.com/deepgears_ltd: customisable styling app & augmented reality
Derek Hyams @ Derek Hyams: derekhyams.com & instagram.com/derekhyams/?hl=en-gb: audio-visuals (liaising with Deep Gears etc.) in consultation with Yechiel Weisfish @ inteleweb.com & instagram.com/inteleweb/?hl=en
Rabi Sultan @ Roaming Pixel: roamingpixel.com & instagram.com/roaming.pixel/?hl=en: house photographer: stills &
fabukmagazine.com/category/fashion & instagram.com/fabukmagazine: magazine editor
Jan Folga: backstage BTS etc. photographer @ Folga Photography: folga.co.uk & instagram.com/folgaltd, assisted by Marek: instagram.com/henrymarc_3dservice/?igshid=MWZjMTM2ODFkZg%3D%3D
Alec Christie @ Craft UK: www.craftww.com & alecchristie.com: film director, producer & videographer &
Sonia Amini : instagram.com/sonia_amini: video editor & media producer
Peter Cohen: vimeo.com/showcase/8894594: videography showreel, video producer
Rolfe Klement: instagram.com/rolfe.k & instagram.com/rolfe.film.video: freelance videographer
Aryan Goudarzi @ Halo: halo.co.uk & instagram.com/halolighting/?hl=en: lighting
Will Blake @ Sound Collective: soundcollective.co.uk & instagram.com/willblakeuk: music soundtrack curator
Claudia Rice @ Ramsgate Media / The Mascot Gallery: themascotgallery.com & instagram.com/claudiarice: jewellery designer
Amar Thapen @ Amar Thapen PR: backstage management & concierge
Karine Laudort @ Kay Flawless: www.kayflawless.com & instagram.com/kayflawlessdigital/?hl=en: PR consulting agency, guest relations & digital marketing
Monica Barrett @ SelfServe Drinks: instagram.com/monbazz: digital marketing: private-labelled cocktails promotion
Bruce Chidovori @ saatchiart.com/brucechidovori & instagram.com/brucechidovoriart & instagram.com/bruce_chidovori: artist
Inigo Gilmore: twitter.com/InigoGilmore: emcee
Stuart Balmer @ NWES: nwes.org.uk: enterprise agency business mentor
Wagner Kreusch @ wagnerkreusch.com & instagram.com/wagnerjk/?hl=en & attitude-mag.com/en/print/all/2022-02-17-wagner-kreusch: florist, ikebana ma specialist
Mano Brazilian-Japanese fusion restaurant & nightclub, Mayfair: manomayfair.com & instagram.com/mano.mayfair: afterparty venue
Magda, Jason & GM Gerard @ Six Park Place / ROSL: sixparkplace.co.uk / rosl.org.uk: September preferred LFW venue
Season's Designers
Yingqi Guan: guanyingqi.com & 2022.rca.ac.uk/students/yingqi-guan & instagram.com/yingqi_guanguan
Jeweller and sculptor specialising in handcrafted goldsmithing, enamel and ceramics combining traditional culture with contemporary art forms; a robust narrative and rich visuals play expressively on an interpretation of the Chinese character eye as meaning both judgement and as an exploration of self-identity or I.
Zlata Khodosvskaya @ Patient Z: patient-z.com & instagram.com/patient_z_studio
Dissonance Collection: fierce post-Soviet 'sustainable punk' of 'conflicting yet complimentary themes, creating a sense of dissonance.'
Sarah Jemirifo @ Hydration London: hydrationlondon.co.uk & instagram.com/hydrationlondon
Curated capsule Scotch Bonnet Collection, exemplified by the signature 'red hot chilli dress.'
Jessica Alviani @ Cheshe: www.cheshe.co.uk & instagram.com/cheshe.diversion
Polluted Souls Collection: 'all gender inclusive' recycled stock brand; 'new anarchy' inspired by punk ethos.
LuLu Liu @ LuLu Liu London: lululiu-london.com & instagram.com/lululiu_couture
Symphonic Wave Collection marries Chinese embroidery with Western silhouettes, creating a harmonious fusion of heritage and modernity; inspired by nature embodying a vibrant palette and intricate detailing. The botanical garden fantasy theme perfectly complements artist Bruce Chidovori's set design: 'the collection radiates with shades of soft pink, ethereal yellow and shimmering gold...invoking sunlight on petals.'
Sibu Dladla: sibu.london/ & instagram.com/sibu_dladla & instagram.com/stories/jadedlifecollective
Zulu Rust Collection 'features a refinement of Afrosamurai accents: traditional identities form armour against the elements and life's travails.'
Sibu will introduce his Zulu Rust Collection against a South African Zulu Rock and Thandiswa Mazwai vibrant soundtrack while thanks are due to the LCF tailoring team led by Esther Windisch: instagram.com/esther.windisch.fashion, Jo @ UEL fashion dept. workshop, Bianca @ Walter Reginald: walterreginald.co.uk & Janine @ Freeweaver: freeweaver.co.uk/about-us & instagram.com/cloth_maker/?hl=en & wharf-life.com/tag/erna-janine: Japanese handloom weaving textiles specialist